
Zach Seeling
Zach has spent over 20 years in e-commerce, with deep, hands-on expertise in commerce architecture and platform strategy. Before co-founding KAHVI in 2024, he spent more than a decade at Red Van Workshop, where he served as VP and Principal Architect of Product and Innovation and VP of Marketing roles. Earlier, he worked as a Salesforce Commerce Architect leading large-scale international commerce builds, and held developer and design roles on the brand side for companies like Crocs. Platform-agnostic and obsessed with data and architecture, Zach brings a client-first approach to KAHVI, turning hard-won technical experience into clear guidance that helps brands see where they are and where they're headed.






